Heavy Metal Affliction - 2017 TAMO Racemo
On March 7, Forza fans and the rest of the world were introduced to the TAMO Racemo. Up until that day, the car had never been seen and was only known as the Tata Futuro, the first entry into the sports car world from Indian car maker Tata. If you haven’t had a chance to drive it in Forza Horizon 3 yet, this is one cool vehicle and it is waiting in your gifts. That same day the Racemo became a reality when it was revealed at the Geneva Motor Show to a very interested and enthusiastic audience.
Unless you are from India, you may not be familiar with the Tata brand or their cars. The new sub brand TAMO and the Racemo are like nothing the company has ever done before.
“We launched our sub-brand TAMO as our answer to new technologies, business models, and partnerships. ‘Racemo’ is the first innovation from TAMO, and our emotional, unexpected leap to the future,” a TAMO company spokesman said. In other words, the Racemo will be a proving ground for technology and features aimed at India’s connected generation.
The concept of the Racemo is the result of breakthrough innovation that began all the way at the top from Tata founder Ratan Tata. “His vision to pioneer a new automotive process and use distributed manufacturing to unlock opportunities in India has led to the development of Racemo,” the company spokesman said. But it’s more than that.
First there is the halo brand effect, getting younger and connected potential car buyers interested in the Tata brand. With only a very limited number of the Racemo scheduled to be produced, although the individual numbering system could accommodate up to 999, those able to purchase the car will be very limited. That exclusivity is designed and elevates the perception of the brand; to differentiate it from the more common Tigor or Tiago Tata models.
Secondly, production and design technologies such as the appetizing MOFlex Multi-Material Sandwich (MMS) composite process used to keep the Racemo lightweight, could find its way into future models. There is also the perfect test bed for cloud-based connected features like advanced navigation, predictive maintenance, and remote monitoring that are embedded into the Racemo.
Tamo says the Racemo is the world’s first “phygital” car, representing a merging of the physical and digital worlds. If you look at the photos of the Racemo in the gallery at the end of the story it is very deliberate that the car and environment are neither entirely real looking nor entirely computer enhanced. It’s a mesh, and you can see this style in the promotional video below as well.
Inspiration for the design comes from technology, aviation and, believe it or not, motorbike culture. Take a look at the high exiting center exhaust and you get the motorbike thing pretty clearly. The connectivity that goes into the car – from utilizing Microsoft Azure cloud computing to enable machine learning and Internet of things to being the only car with a built-in selfie camera – are forward thinking. Aviation-like elements are present from its armored silhouette to the disk-shaped rear with its profound wing.
“RaceMo is one of its kind and hence charts out a niche course for itself,“ a company spokesman said. Part of that was delivering a fully immersive experience at the Geneva Show complete with a custom-built racing sled and gifting the car to Forza Horizon 3 players around the world. With only two real-life Racemos built at this time, through Forza Horizon 3 people around the globe can experience the car in ways that are relatable to the real world and purely virtual scenarios only found in the realm of video games.
Often with large car companies – and Tata is one of the largest, owning both Jaguar and Land Rover – getting a concept car approved and into production can be a challenge. Not in the case of the Racemo. Using virtual and digital development techniques, from the first sketch, to the model being signed off took only 12 months. Just a year and a half later a production ready model was being shown at Geneva.
While no official launch date has been announced, estimates from automotive websites predict anywhere from late 2017 to early 2018 for the first customer deliveries. The price is also unofficially estimated at between 20 and 30 Lakh (Indian Rupia), which translates to between $30,000 – $45,000 depending on how the car is equipped. An EV model is also slated for the future.
Another interesting production element is Tata has hinted that dealers will receive the Tamo Racemo as a kit. The car itself will then be assembled by specially-trained staff. While the two existing Racemo models were built at the Tata Motors Engineering Research Center in Turin Italy, the first models are only expected to be sold in India. Automotive sites have speculated potential further distribution in the UK and Australia depending on demand.
Perhaps most interesting of all is what you will do with yours in Forza Horizon 3. Will you spend hours in a bone stock model chasing leaderboard times in the TAMO Racemo World Reveal Rivals event? Will you take it to the top of S1 class and make it your go to lobby racer? Or will you just tour the beautiful Australian countryside looking for places to capture its powerful and unique presence? Whatever your choice, we are honored to bring you the first and definitely the coolest car from India to the world of Forza.